In thinking about the media that surrounds our new series, I wanted it to be something different. There are testimonies / stories from our body that we had chosen to go with the study. I wanted to get away from the talking head testimony that you often see. I also wanted to tell the story that investing in your community is not just a one time thing that we do but it’s a lifestyle. So we sent a camera man to spend the day with the family, his role was just to capture their life raw and natural. We did not bring anything but a camera.